
Currently, there has been an estimated 77 million consoles sold globally since launch in 2005.
Interactive Entertainment Business Senior VP Yusuf Mehdi says Microsoft has a 5 year plan for the 25 million consoles sold. This could be a possibility, of course, but not with current prices. If Microsoft were to drop the 360 to $99, that may change.
To get consumers excited, Microsoft is planning a "huge announcement" for E3 which should include a complete dashboard refresh but may include a new version of the hardware, as well.
In regards to the Xbox One, Mehdi says the focus on entertainment and TV could lead to over 300 million sales.