Last May the first set-top box to support Netflix streaming video was introduced by Roku. It was an immediate hit and was followed by an announcement that LG would offer a similar feature on Blu-ray players.
All the interest among consumer electronics manufacturers, along with the deals like their partnership with premium cable service Starz make Netflix executives look smarter by the day. Combined with increased competition from video games for home entertainment dollars, it may be a sign of where the home video industry is headed in the next few years.