
The band released the album for free, but did ask for voluntary donations of $5 USD for the CD. They also sold a few CD packages including a $300 "Ultra-Deluxe Limited Edition." Despite offering the album for free, the band still made a large amount of money, proving a record label is not necessary to be successful.
NIN's publicist said in March:
"Nine Inch Nails' 36-track instrumental opus Ghosts I-IV, released March 2 via NIN.com, has amassed a first week total of 781,917 transactions (including free and paid downloads as well as orders for physical product), resulting in a take of $1,619,420 USD."