
Playboy will be moving its DVD activities to digital downloads, which the company considers a profitable operation. The company is also set to re-launch its Web site, Playboy.com, next year.
“We will continue to deliver more of our content digitally, using our assets across multiple distribution platforms and adding more a la carte offerings,” said Hefner. “Given the declines in the DVD market, we will exit that business in phases over a few months to concentrate on selling that content online.”