
However, ElectricBirdLand is not backing down as Sony does not own the PSP trademark in Britain, where it has been registered by a small Bristol-based IT and design firm, Owtanet Ltd. "We are not trying to belittle the Sony brand or damage any future sales as demand for the product is so great," said Dan Morelle, managing director of ElectricBirdLand. "All we offer is the one thing Sony has failed to do, and that is to give the customer exactly what they want, when they want it."
Source:
Reuters